I have in the past mostly avoided featuring groups that exist to promote certain products, groups, events or services. What interested me mainly, was how groups evolve spontaneously and develop a character and identity all of their own. The fact that many organizations and companies now use Facebook groups to promote their activities cannot be avoided, however and today's group might well serve as a good example of how to use a Facebook group to generate enthusiasm for a relatively niche interest event. The purpose of 'S.A. HORRORFEST' is to create awareness for an annual film festival devoted to classic horror movies which takes place in Cape Town, South Africa. The build-up to the festival, which begins two days before Halloween, includes a daily featurette by the organizers. There are links to interviews with participants, line-ups, details about specific films and sponsored prizes.
What's great about this group: It promotes a niche interest in a lively and informative manner.
Click here to go directly to 'S.A. HORRORFEST'.
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